– Creating a concept from composite elements
– Selecting the best from a large number of concepts
– Choosing from 2-5 ready-made concepts

– Efficient placement of equipment elements
– Optimization of product placement on the shelf

– Evaluation by the consumer of the taste qualities of a new product
– Testing of a new product and determination of recommendations for its improvement

– Study of the consumption of the category as a whole and individual segments
– Perception of different brands in the category
– Communication channels

– Optimization of product parameters
– Optimization of package / optional offers
– Determination of price elasticity
– Optimization of the portfolio
of packages of various volumes

– Evaluation of communicative effectiveness
– Audit of the implementation of the promo campaign
– Evaluation of the impact of the promo on consumer behavior

– Building a loyalty model
– Predicting the response to activity
– Determining the most effective communication model